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A product-based business in the culinary niche that was created in January 2012. The business sells a variety of recipes in Android and iTunes with a bi-monthly magazine that readers subscribe download onto their tablets. The seller currently spends on average 2 hours per week gathering content and working on the cover design for the magazine. The cover design could be outsourced, but currently, the seller designs all covers. There is also recipes that are added every week through an automated process, with the majority of articles being outsourced on writing services such as iWriter.